9/13/2023 0 Comments Sip and scan coke imageRobert, a 37-year-old former truck salesman from Georgia was already well-versed with the workings of the automotive industry. #9: Leadership: The Ingeniuty of Woodruff Robert Woodruff (right) the architect of Coca-Cola’s growth.Īfter the acquisition of Coca-Cola, Ernest Woodruff’s son Robert Woodruff was tasked with its management. The next hundred years saw Coca-Cola grow through the roof. First, to Asa Candler in 1892 for a paltry $2,300 and subsequently to a trust managed by Ernest Woodruff in 1919. And, in quick succession, the Coca-Cola brand exchanged hands twice. The Mariani brand counted A-grade celebrities such as Pope Leo XIII, Pope Pius X, Thomas Edison, Jules Meline (Prime Minister of France), and even Frédéric Auguste Bartholdi (Designer of the Liberty Enlightening the World or the Statue of Liberty) as its clients.īy 1900s, Coca-Cola had competitors such as Pepsi (1898), Dr Pepper (1885) and others but it survived. Back then, Coca-Cola saw sales of barely eight glasses a day.īack then this cola major did not have the first mover advantage of a brand like Vin Mariani which was formulated by French chemist Angelo Mariani in 1863. ( Image Credit: Jacobs’ Pharmacy)Ĭoca-Cola traces its roots to Dr John Pemberton, a pharmacist, who concocted this formula to relieve headaches in 1885. Image used for education purposes and attributed to the Atlanta Journal-Constitution Photographic Archive. #10: Legacy A painting of Jacob’s Pharmacy selling Coca-Cola’s first drink. Here are ten lesser-known tales of this iconic brand’s legacy and innovation. The beverage giant rang in on a special day on May 8th – it completes 137 years of existence. Whether you are a student or a CXO, Coca-Cola never ceases to surprise you with its share of interesting trivia and case studies. ![]() Sairaj Iyer looks back at Coca-Cola’s century plus year history to identify some of their most fascinating innovations.
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